Facebook has quietly released an app called Lasso that lets users create fun, short videos designed to compete with TikTok, the viral 15-second video app that recently merged with Musical.ly.
On Lasso, users can record themselves dancing and lip-syncing to music, similar to what they can already do on TikTok. The app also lets users record short clips like Vines. It’s available on iOS and Android. Facebook told The Verge
“Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators.”
Facebook has been oddly quiet about Lasso’s launch, with no official statement on its website. It was only on Twitter that Facebook product manager Andy Huang announced the app’s release, and later Bowen Pan, the product manager for Lasso specifically, tweeted about it.