Google is biting off a big piece of device manufacturer HTC for $1.1 billion (roughly Rs. 7,092 crores) to expand its efforts to build phones, speakers and other gadgets equipped with its arsenal of digital services.
he deal announced Thursday underscores how serious Google is becoming about designing its own family of devices to compete against Apple and Amazon in a high-stakes battle to become the technological hub of
Google stamped its brand on a smartphone and internet-connected speaker. HTC manufactured the Pixel phones that Google designed last year, perhaps paving the way for this deal to unfold.
Although Android powers about four out of every five the most smartphones and other mobile devices in the world, the software can be altered in ways that result in Google’s services being de-emphasised or left out completely from the pre-installed set of apps.
That fragmentation threatens to undercut Google’s ability to increase the ad sales that bring in most of the revenue to its corporate parent, Alphabet Inc., as people spend more and more time on smartphones and other devices instead of personal computers.