2018 FIFA World Cup : Yoav Schwartzberg, Product Manager for Google Search posted a detailed blog post about the new experiences Google has worked on for all the football fans out there. According to Schwartzberg, users will “find a new experience for exploring group tables, stats, and trending players”. This is not all as the company is planning to bring video recaps of the game “from select broadcasters” within 30 minutes after a match ends. There wille the option to let fans watch live matches of their favourite teams. Google Assistant will also be uplifted to enable updates right with voice commands. The search giant will also add a dedicated World Cup Tracker on the Google News app along with a special ‘spotlight’ feature. Likewise, Google Maps will also be updated to help World Cup attendees find best local places to watch the games. Google has also asked fans to keep an eye on the Google Doodle for the day if their country is taking part in the FIFA World Cup 2018.
The interesting thing here is that this new experience also allows fans to pin “real-time scores” on their Android smartphone’s display. This can be done directly from the search on mobile browsers such as Google Chrome or from its Google app on Android. To do this, users need to navigate to the match listing of their choice, and then tap and drag it to pin on the screen.
There will also be direct YouTube links to let football lovers watch video highlights of different matches.The tracker within the Google News app will be available for users in the U.S., Germany, France, UK, Brazil, Mexico, Argentina, Peru, and Colombia.
YouTube will list FIFA World Cup moments and select video highlights from official FIFA broadcasters in over 80 countries.