Whatsapp’s Vice President Chris Daniels on Wednesday said the company is going to put advertisements in its “Status” feature. “We are going to be putting ads in ‘Status’. That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told reporters in New Delhi on Wednesday.
Daniels, however, did not give any timeline to this development that has been in the news for some time.
WhatsApp has over 1.5 billion users globally, including more than 250 million in India. There were media reports earlier this month that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the “Status” section of the app. WhatsApp’s “Status” feature allows users to share text, photos, videos, and animated GIFs that disappear after 24 hours.
Earlier, A WhatsApp spokesperson has confirmed Tech Crunch that the chat app is planning to run ads inside the Status tab of the app. To recall, ‘Status’ is the second tab you see in your WhatsApp window right between the ‘Chats’ and ‘Calls’ tabs. Similar to Snapchat Stories features, photos or video posted inside Status disappear after 24 hours.
Starting year 2019 WhatsApp will show ads in the Status tab. We hope that just like our posts, ads in the Status will also disappear after 24 hours.
“WhatsApp does not currently run ads in Status though this represents a future goal for us, starting in 2019. We will move slowly and carefully and provide more details before we place any Ads in Status,” Tech Crunch quotes a WhatsApp spokesperson.